Thula Thula, a name that translates to “peace and tranquility” in Zulu, stands as a beacon of hope for endangered wildlife, including elephants, cheetahs, and rhinos. Our mission is firmly rooted in the preservation of these majestic species, ensuring their survival against the threats of extinction. With a commitment to high conservation values, we invite both local and international guests to experience the beauty of nature at our two luxurious lodges: The Elephant Safari Lodge and the Luxury Tented Camp.
LEADING THROUGH INNOVATION
To maintain our position as a leader in wildlife conservation, we embrace cutting-edge technology in anti-poaching initiatives. Our innovative approach includes equipping elephants and rhinos with state-of-the-art tracking collars, allowing us to monitor their movements around the clock. This proactive strategy enhances our ability to protect these endangered species and reinforces our dedication to their safety.
THE FORMULA FOR SUCCESS
Founded 26 years ago as a modest 1,000-hectare game reserve, Thula Thula has expanded to over 5,000 hectares, showcasing a thriving ecosystem. Our unique journey is chronicled in three internationally acclaimed books: The Elephant Whisperer by Lawrence Anthony, An Elephant in My Kitchen, and The Elephant of Thula Thula by Francoise Malby Anthony. These narratives not only highlight our successful wildlife rehabilitation efforts but also raise awareness about the urgent need for conservation, ensuring that future generations can witness these incredible species in their natural habitats.
What distinguishes Thula Thula is the extraordinary experience we offer during our guided safaris, where visitors engage intimately with our resident wildlife, particularly our elephants. Guests often recount the moving story of how a small herd of seven “problem elephants” was rescued from being culled and brought to Thula Thula in 1999. Today, this herd has flourished into a family of 28, embodying a powerful testament to survival and resilience.
PROJECTS AND TECHNIQUES DRIVING OUR ACCOLADES
With the alarming decline of wildlife habitats due to human encroachment and illegal activities, our foremost priority is to expand wildlife spaces. As we have successfully increased our reserve size, we are also focusing on collaborating with local communities to promote land leasing for conservation purposes. This partnership not only provides educational opportunities but also creates employment for community members.
Since 2018, our volunteer program has flourished, attracting individuals from around the world who are eager to learn about wildlife conservation and rehabilitation. All proceeds from this program are directed to the South African Conservation Fund, established by Francoise Malby Anthony, which supports our various conservation initiatives.
ATTRACTING AND RETAINING TALENT
In a competitive corporate landscape, Thula Thula prides itself on its dedicated staff, many of whom have been with us for over 15 years. We prioritize ongoing training and promotion from within, fostering a culture where happy employees lead to satisfied guests. Our team of 50 professionals, largely sourced from the local community, embodies our shared passion for conservation and hospitality, receiving accolades from visitors for their exceptional service.
FUTURE PROJECTS AND DEVELOPMENTS
Looking ahead, Thula Thula aims to acquire more land dedicated to wildlife conservation, facilitating the introduction of additional endangered species. We are committed to maintaining and enhancing our wildlife reserve while upgrading our lodges to ensure a comfortable experience for our guests. A highlight on the horizon is the publication of Dinner with Elephants, a cookbook featuring Francoise’s culinary creations paired with anecdotes from our 24-year journey at the Elephant Safari Lodge.
ADAPTING TO CHALLENGES
The COVID-19 pandemic posed significant challenges to the global hospitality industry, including Thula Thula. However, we view adversity as an opportunity for growth and innovation. Our experiences with wildlife have taught us invaluable lessons about resilience and adaptation. We have made capital improvements to our lodges, including the addition of private pools to our executive suites, enhancing the luxurious experience we provide.
Ultimately, our guests are drawn to Thula Thula not only for its stunning accommodations but also for our unwavering commitment to conservation and community engagement, ensuring a sustainable future for both wildlife and local populations.
CASE STUDIES
Thula Thula is more than just a destination; it is a sanctuary for animal lovers and a vivid representation of the stories told in our books. Guests leave with unforgettable memories, having experienced the spiritual connection that our unique wildlife reserve offers. We invite you to join us in this incredible journey of conservation and adventure.
Contact Details
Firm: Thula Thula Private Wildlife Reserve
First Name: Francoise
Last name: Malby Anthony
Email address: francoise@thulathula.com
Website: www.thulathula.com
Phone number: +27837879991
Original Article by Global Business Insights
